CMAS logo

I  keep coming on here, putting in my two cents’ worth about other people’s logos, so I thought I’d post a logo that I’m currently working on, to get some feedback. I struggle with logos, and it’s probably my least favorite thing to do, but I managed to get assigned this one. Yipee.

The logo is for a huge, global department, that has had no rhyme or reason to any of their documents, sign-age,  powerpoint presentations, etc. The department is called “CMAS,” short for Chemistry, Materials and Analytical Sciences. They mostly do materials innovation and appliance forensics, meaning they come up with new materials (plastics, resins, coatings, etc.) and figure out what went wrong when something on an appliance goes bad (cracked shelves, dysfunctional parts, corrosion, etc.). Most of it is waaaay over my head.

Each CMAS lab is basically a big chemistry lab with a lot of really hi-tech equipment, so I made a periodic table, and shrunk it down to make it more compact. It took the shape of a building, which fits, because part of what they do is make materials out of the elements, or study the materials to see what elements it contains (to check for possible material contamination). The bottom logo is just another version of the top logo, to be used when the text would become too hard to read. Any feedback would be much appreciated.